Papillio

Basic information

Country: Germany
Founded: 1991
Category: Footwear

Overview

Papillio is the feminine-focused sub-brand of German sandal brand BIRKENSTOCK. Launched in 1991, it was inspired by a French word meaning “butterfly” and is built around an aesthetic that symbolizes lightness and change. Its distinctive features include trend-driven colours and materials, contrasting colours and prints, and the retro look of wedge heels and platform soles. Each model uses a contoured footbed. Production takes place in Portugal.

Concept

Papillio stands for trendy colours and materials, dazzling colour contrasts and prints, and wedge heels and platform soles with a retro look.

Tagline

Feminine, trendy and unbelievably comfortable – that's the Papillio.

Parent brands

BIRKENSTOCK 1774

A derivative line for women built around BIRKENSTOCK’s original footbed, adding heels, platforms, and retro wedges. While incorporating trend colors and prints, mixed materials, and thick soles, it retains the same footbed as the main line as the basis for comfort. In contrast to the main line, which focuses on flats, it adds height and character to outfits.

A derivative line for women that adds height and character to outfits.