SAINT LAURENT RIVE GAUCHE

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Overview

SAINT LAURENT RIVE GAUCHE is the name of the Maison’s prêt-à-porter (ready-to-wear) line and boutique, launched in Paris, France, in 1966 by Yves Saint Laurent, Pierre Bergé, and others. In September 1966, it opened a store on Paris’s Left Bank, symbolizing the trend of couture houses moving in earnest into ready-to-wear. The Maison’s prêt-à-porter was later renamed “Saint Laurent Paris” in 2012, and the Rive Gauche name is no longer used for a current line.

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1 brands
Founded
1961
1961 Parent brand
Saint Laurent
Clothing

A historic line marking the origins of the brand’s ready-to-wear expansion

SAINT LAURENT RIVE GAUCHE is one of the official names of the ready-to-wear line founded b

SAINT LAURENT RIVE GAUCHE is one of the official names of the ready-to-wear line founded by Yves Saint Laurent in 1966. Through the opening of boutiques in Paris, the line sought to enter the ready-to-wear market. Its collections and stores expanded internationally, and its archives and exhibitions have since become points of reference in the brand’s history. Naming revisions from 2012 onward provided an opportunity to reassess the line’s positioning.

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