JIL SANDER is a luxury brand founded by Jil Sander in Hamburg, Germany, in 1968. Its highly refined lines stripped of excess, quality materials, and precise tai...
Minimal & basics
Luxury & heritage
Polished & dressy
Shared traits
The brands share minimal design and interest in archival pieces.
Differences from Helmut Lang
JIL SANDER shows a stronger emphasis on Luxury & heritage.
Helmut Lang shows a stronger emphasis on Streetwear.
Courrèges is a French fashion house founded in Paris in 1961 by André Courrèges and Coqueline Courrèges. It focuses primarily on women’s and men’s ready-to-wear...
Avant-garde & designer
Minimal & basics
Luxury & heritage
Shared traits
The brands share minimal design and interest in archival pieces.
Differences from Helmut Lang
Courrèges shows a stronger emphasis on Trends & youth culture.
Courrèges shows a stronger emphasis on Luxury & heritage.
Maison Margiela is a French fashion house founded in Paris in 1988 by Martin Margiela and Jenny Meirens. Its offerings include women’s and men’s ready-to-wear,...
Avant-garde & designer
Luxury & heritage
Trends & youth culture
Shared traits
The brands share interest in archival pieces and designer-led expression.
Differences from Helmut Lang
Maison Margiela shows a stronger emphasis on Decoration & playfulness.
Maison Margiela shows a stronger emphasis on Luxury & heritage.
Ann Demeulemeester is a fashion brand of the same name, launched in 1985 by Belgian designer Ann Verhelst. As a member of the Antwerp Six, she has contributed t...
Avant-garde & designer
Luxury & heritage
Minimal & basics
Shared traits
The brands share interest in archival pieces and designer-led expression.
Differences from Helmut Lang
Helmut Lang shows a stronger emphasis on Polished & dressy.
Helmut Lang shows a stronger emphasis on Minimal & basics.
Armani (Giorgio Armani) is an Italian luxury brand founded in Milan in 1975 by Giorgio Armani and Sergio Galeotti. Centered on contemporary elegance, it offers...
Luxury & heritage
Minimal & basics
Polished & dressy
Shared traits
The brands share interest in archival pieces and designer-led expression.
Differences from Helmut Lang
Armani shows a stronger emphasis on Luxury & heritage.
Armani shows a stronger emphasis on Sporty & sportswear.
Prada is a luxury fashion house founded by Mario Prada in Milan, Italy, in 1913. It began as a leather goods shop in Galleria Vittorio Emanuele II and currently...
Luxury & heritage
Avant-garde & designer
Minimal & basics
Shared traits
The brands share minimal design and interest in archival pieces.
Differences from Helmut Lang
Prada shows a stronger emphasis on Luxury & heritage.
Prada shows a stronger emphasis on Sporty & sportswear.
ISSEY MIYAKE is a Japanese fashion brand founded in Tokyo in 1970 by Issey Miyake. Centered on clothing for women and men, it has expanded into fragrances, bags...
Avant-garde & designer
Luxury & heritage
Decoration & playfulness
Shared traits
The brands share interest in archival pieces and designer-led expression.
Differences from Helmut Lang
ISSEY MIYAKE shows a stronger emphasis on Decoration & playfulness.
Helmut Lang shows a stronger emphasis on Minimal & basics.
LEMAIRE is a Paris-based fashion house led by Christophe Lemaire and Sarah-Linh Tran. Christophe Lemaire founded the brand under his own name in 1991. In additi...
Minimal & basics
Avant-garde & designer
Luxury & heritage
Shared traits
The brands share minimal design and designer-led expression.
Differences from Helmut Lang
LEMAIRE shows a stronger emphasis on Trends & youth culture.
LEMAIRE shows a stronger emphasis on Luxury & heritage.
Y’s is a Japanese fashion brand launched by Yohji Yamamoto in 1972. Based on the idea of “women wearing men’s clothes,” it offers high-quality ready-to-wear des...
Avant-garde & designer
Luxury & heritage
Minimal & basics
Shared traits
The brands share interest in archival pieces and designer-led expression.
Differences from Helmut Lang
Helmut Lang shows a stronger emphasis on Minimal & basics.
Y’s shows a stronger emphasis on Decoration & playfulness.
ACRONYM is a German technical-wear brand and design agency founded in Munich in 1994 by Michaela Sachenbacher and Errolson Hugh. The development of its eponymou...
Outdoor & functional
Avant-garde & designer
Streetwear
Shared traits
The brands share designer-led expression and concept-driven design.
Differences from Helmut Lang
ACRONYM shows a stronger emphasis on Outdoor & functional.
Helmut Lang shows a stronger emphasis on Minimal & basics.
Yohji Yamamoto is a Japan-origin fashion brand by designer Yohji Yamamoto. Its history began with the establishment of Kabushiki Kaisha Y’s in 1972, and the mai...
Avant-garde & designer
Luxury & heritage
Shared traits
The brands share interest in archival pieces and designer-led expression.
Differences from Helmut Lang
Helmut Lang shows a stronger emphasis on Minimal & basics.
Helmut Lang shows a stronger emphasis on Polished & dressy.
Rick Owens is a fashion brand launched in Los Angeles, USA, in 1994 by designer Rick Owens. It moved its base to Paris in 2003 and has presented its collections...
Avant-garde & designer
Luxury & heritage
Streetwear
Shared traits
The brands share interest in archival pieces and designer-led expression.
Differences from Helmut Lang
Helmut Lang shows a stronger emphasis on Polished & dressy.
Helmut Lang shows a stronger emphasis on Minimal & basics.
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or degree of similarity.