Ann Demeulemeester is a fashion brand of the same name, launched in 1985 by Belgian designer Ann Verhelst. As a member of the Antwerp Six, she has contributed to the international reputation of Belgian design. The brand focuses on women’s and men’s ready-to-wear, and also extends into related areas such as shoes, accessories, homewear, and the fragrance “A.” In 2013, she left the label, which was acquired by Antonioli Group in 2020. Officially, the brand presents a “system of dressing” that continues to evolve beyond trends, offering something deeply personal to the wearer while remaining profoundly relevant to its context, and upholds integrity and independence.
Concept
The Ann Demeulemeester brand has come to represent an intelligent approach to the craft – rising above trends and instead offering a continually evolving system of dressing that is both deeply personal to the wearer and profoundly relevant to its context – thanks to its integrity and fierce independence.