Prada

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Overview

Tagline

Since 1913, Prada has been synonymous with cutting-edge style.
Prada is a luxury fashion house founded by Mario Prada in Milan, Italy, in 1913. It began as a leather goods shop in Galleria Vittorio Emanuele II and currently offers women’s and men’s ready-to-wear, leather goods, footwear, accessories, and more. The brand states that it places conceptuality and experimentation at its core, and operates internationally as a core brand of Prada Group.

Concept

Its intellectual universe combines concept, structure and image through codes that go beyond trends.

Prada characteristics

Prada: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of Prada

Luxury & heritage
Position in the luxury market and connections to fashion history and culture.
Avant-garde & designer
Avant-garde design and expressions of a designer’s individuality and artistry.
Minimal & basics
Minimal design and clean everyday staples.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Prada relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
8 brands
Founded
1913-2025
1913 Sub-brand
Prada Eyewear
Eyewear

Prada’s mainline core eyewear line

The area in which Prada introduced eyewear as a fashion accessory in 2000 and has offered

The area in which Prada introduced eyewear as a fashion accessory in 2000 and has offered optical eyewear alongside sunglasses under a licensing agreement since 2003. Currently presented as the “Prada Eyewear Collection,” it consists primarily of sunglasses and eyeglasses reflecting Prada’s logos and material qualities. While Linea Rossa Eyewear serves sports performance, this is the main line for the main brand’s eyeglasses and sunglasses.

1997 Sub-brand
Prada Linea Rossa
Clothing

A sports offshoot line that foregrounds technicality

First introduced in 1997, this sports and technical offshoot line of Prada developed in co

First introduced in 1997, this sports and technical offshoot line of Prada developed in connection with the Luna Rossa team's America's Cup campaign. It came to the fore again as a technical collection in 2018 and now spans ready-to-wear, ski wear, shoes, eyewear, and fragrances. Marked by its red-line logo, it is positioned separately from the main line in terms of use and function, serving more active needs than everyday wear.

2011 Sub-brand
Prada Candy
Fragrance

A gourmand-oriented line that brings a playful dimension to women's fragrances

A women's fragrance line introduced in 2011 and developed by Daniela Andrier under the cre

A women's fragrance line introduced in 2011 and developed by Daniela Andrier under the creative direction of Miuccia Prada. It has a gourmand-leaning composition centered on caramel, benzoin, and white musk, and has also expanded into offshoots such as Candy Florale, Gloss, and Kiss. Among Prada's women's fragrances, it differs from the contemporary mainstay of Paradoxe and the material-focused Les Infusions, taking on a role that clearly foregrounds a pop sensibility and sweetness.

2012 Sub-brand
Prada Luna Rossa
Fragrance

A line of men’s fragrances with a sports-inspired identity

A Prada men’s fragrance line that translates the Luna Rossa team’s high-performance image

A Prada men’s fragrance line that translates the Luna Rossa team’s high-performance image and maritime world into scent. Introduced as Luna Rossa in 2012, it has expanded from the original, centered on lavender, to include Ocean, Black, and Carbon. Within Prada’s men’s fragrances, it sits alongside L’Homme Prada and the newer Paradigme, while its emphasis on sport and technology clearly distinguishes its role from Candy and Les Infusions.

2015 Sub-brand
Les Infusions de Prada
Fragrance

A delicate fragrance line that highlights the character of its ingredients

A fragrance collection tracing its origins to Infusion d’Iris and systematized in 2015 as

A fragrance collection tracing its origins to Infusion d’Iris and systematized in 2015 as “Les Infusions de Prada.” Officially positioned as a delicate collection connecting memory and heritage with modernity, it continues to feature compositions centered on the character of a single ingredient, such as iris, orange blossom, almond, and vetiver. Unlike the gourmand character of Candy or the contemporary sensibility of Paradoxe, it foregrounds the individuality of the fragrance materials, giving Prada’s fragrance portfolio a quieter alternative dimension.

2019 Sub-brand
Prada Re-Nylon
Textiles and material technology

A line that redefines core products through recycled nylon

A continuing project and collection launched in 2019 to remake nylon, one of Prada’s signa

A continuing project and collection launched in 2019 to remake nylon, one of Prada’s signature materials, using recycled raw materials. Covering accessories and ready-to-wear, it has offered bags and clothing made with recycled nylon such as ECONYL. Since 2020, Prada has expanded this initiative to the direction of the brand as a whole, and from July 2023 onward, it shifted production of Virgin nylon to recycled nylon. The initiative serves to update established staple products through material innovation and a circular perspective.

2022 Sub-brand
Prada Paradoxe
Fragrance

A line at the core of the current women’s fragrance lineup

A women’s fragrance by Prada introduced in 2022, it is distinguished by a refillable bottl

A women’s fragrance by Prada introduced in 2022, it is distinguished by a refillable bottle that reinterprets the triangular logo. The line has expanded to include Paradoxe, Intense, Virtual Flower, and Radical Essence, developing as a collection centered on neroli, amber, and musk that portrays a contemporary image of femininity. In the current women’s fragrance lineup, it sits alongside Candy and the Infusion line while occupying a prominent central position, serving as a mainstay of the brand’s newer women’s fragrances.

2025 Sub-brand
Prada Paradigme
Fragrance

A line positioned as a new entry point to men's fragrances

A line that Prada presents as a new fragrance for men, built around an amber-woody base co

A line that Prada presents as a new fragrance for men, built around an amber-woody base combined with Calabrian bergamot and Bourbon geranium. Prada positions the scent as “a new olfactory paradigm,” and it currently appears alongside Luna Rossa and L'Homme Prada in the men's fragrance lineup. While Luna Rossa has a sports-derived focus, this line is positioned as a new entry point to men's fragrances.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Prada

Country of origin, founding year, categories and parent brands.

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Materials

Wearers and lines

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