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Prada Luna Rossa

Prada Luna Rossa

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Country: Italy
Founded: 2012 2010s
Category: Fragrance
Related brands: Fragrance brands founded in the 2010s Fragrance brands from Italy

Overview

Tagline

High Tech Nature

Prada Luna Rossa is a men’s fragrance line by Prada, a luxury house based in Milan, Italy, founded in 1913 by Mario Prada. The first Luna Rossa fragrance was launched in 2012, with Daniela Andrier as its perfumer. Its concept is “High Tech Nature.” Inspired by the sailing team Luna Rossa, the line centers on technology and high performance, and includes several fragrances such as Ocean, Black, Carbon, and Sport. It is sold worldwide as part of Prada Beauty.

Concept

A fragrance line that mirror the dynamic competition between the innovation of man and the power of his environment embodied by Luna Rossa. An ode to high performance through high innovation: fresh and invigorating fragrances to face any challenge and achieve the best.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1913

Year Brand Category Description

1913

Prada

Parent brand

Clothing

A line of men’s fragrances with a sports-inspired identity

A Prada men’s fragrance line that translates the Luna Rossa team’s high-performance image

A Prada men’s fragrance line that translates the Luna Rossa team’s high-performance image and maritime world into scent. Introduced as Luna Rossa in 2012, it has expanded from the original, centered on lavender, to include Ocean, Black, and Carbon. Within Prada’s men’s fragrances, it sits alongside L’Homme Prada and the newer Paradigme, while its emphasis on sport and technology clearly distinguishes its role from Candy and Les Infusions.

1913 Parent brand

Prada

Clothing

A line of men’s fragrances with a sports-inspired identity

A Prada men’s fragrance line that translates the Luna Rossa team’s high-performance image