Prada Eyewear

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Overview

Tagline

Flowing Reality
Prada Eyewear is the eyewear division of the Italian luxury brand PRADA. Founded by Mario Prada in Milan in 1913, PRADA entered into a licensing agreement with Luxottica in 2003 and offers sunglasses, eyeglasses, and other products as part of the Prada and Miu Miu collections. Like leather goods and ready-to-wear, eyewear is positioned as an accessory reflecting the brand’s creative direction.

Concept

an ever-moving reality, a flowing imagery that blends together in a rush of fractured colors, textures, signals and symbols, with the sunglasses as a way of filtering.

Related brands

Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
1913
1913 Parent brand
Prada
Clothing

Prada’s mainline core eyewear line

The area in which Prada introduced eyewear as a fashion accessory in 2000 and has offered

The area in which Prada introduced eyewear as a fashion accessory in 2000 and has offered optical eyewear alongside sunglasses under a licensing agreement since 2003. Currently presented as the “Prada Eyewear Collection,” it consists primarily of sunglasses and eyeglasses reflecting Prada’s logos and material qualities. While Linea Rossa Eyewear serves sports performance, this is the main line for the main brand’s eyeglasses and sunglasses.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Prada Eyewear

Country of origin, founding year, categories and parent brands.

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