Persol is an eyewear brand founded in Turin, Italy, in 1917 by Giuseppe Ratti. It focuses on sunglasses and optical frames, and its name is said to derive from the Italian phrase “per il sole” (“for the sun”). The brand’s official website cites its beginnings in Turin in 1917 as its roots and highlights its Made in Italy craftsmanship and technologies such as Meflecto, a flexible temple patented in the 1930s.
Concept
Where patience meets innovation.