Prada Linea Rossa

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Overview

Prada Linea Rossa is a sports line by Italy-based Prada. It debuted in 1997 as Prada Sport, with the aim of combining high fashion and high performance. The line includes apparel, footwear, eyewear, and other items made with nylon and advanced technical materials, and features notable products such as sneakers developed for the America’s Cup. It relaunched in 2018 in conjunction with the main collections.

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fuses high fashion with high performance

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Founded
1913
1913 Parent brand
Prada
Clothing

A sports offshoot line that foregrounds technicality

First introduced in 1997, this sports and technical offshoot line of Prada developed in co

First introduced in 1997, this sports and technical offshoot line of Prada developed in connection with the Luna Rossa team's America's Cup campaign. It came to the fore again as a technical collection in 2018 and now spans ready-to-wear, ski wear, shoes, eyewear, and fragrances. Marked by its red-line logo, it is positioned separately from the main line in terms of use and function, serving more active needs than everyday wear.

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