Tagline
“Prada Paradigme”: Carving out a new way of life
Prada Paradigme is an eau de parfum for men from the Italian luxury house Prada. Launched in 2025, it features an amber woody base built around a reverse pyramid structure, expressing the idea of freeing oneself from the constraints of preconceptions and embarking on a journey to explore diverse ways of expressing one’s identity. The fragrance was created jointly by three master perfumers: Marie Salamagne, Bruno Jovanovic, and Nicolas Bonneville. A refillable design is also available.
Concept
“Paradigme” represents a journey that frees one from the constraints of preconceptions and leads to the exploration of diverse ways of expressing one’s identity.