Tagline
A set of five olfactory creations where East and West come together to evoke familiar scents and profound experiences
SE TCHU is a fragrance line developed under the creative direction of designer Satoshi Kuwata, who is based in Milan. It debuted in 2025 with its first perfume collection, comprising five scents. The fragrances were created in collaboration with Julie Masse of Mane. The name SETCHU is grounded in the idea of a balance between Japanese and Western cultures, translating into scent the nature of everyday care and intimate moments.
Concept
In Japanese, the term SETCHU defines a point of balance between Japanese and Western culture