Setchu

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Country: Italy
Founded: 2020 2020s
Category: Clothing Bags Accessories Fragrance Lifestyle products
Related brands: Clothing brands founded in the 2020s Clothing brands from Italy

Overview

SETCHU is a unisex fashion brand launched in Milan in 2020 by Japanese designer Satoshi Kuwata. The brand name derives from “Wayo Setchu” and represents a “compromise” between Japan and the West. At the heart of the brand are unisex designs that transcend gender concepts and interchangeability beyond the wearer’s gender, with fashion and lifestyle products in its range.

Concept

The concept of unisex and interchangeability between the genders is the main focus of Setchu’s branding.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2025

Year Brand Category Description

2025

SETCHU PERFUME

Sub-brand

Fragrance

A brand line extending into the field of perfumery.

SETCHU PERFUME is SETCHU’s first perfume collection, presented at Pitti Fragranze in 2025

SETCHU PERFUME is SETCHU’s first perfume collection, presented at Pitti Fragranze in 2025 and comprising five fragrances created in collaboration with Julie Massé. It brings the East-West sensibility developed through clothing into fragrance, associating each scent with a day of the week and a time of day to explore everyday gestures and memories. The five fragrances are composed with reference to Eastern and Western bathing customs, ingredients, and woods, among other elements, and the packaging is designed to correspond to each fragrance’s composition. The line extends the brand’s apparel offering into the realm of fragrance.

2025 Sub-brand

SETCHU PERFUME

Fragrance

A brand line extending into the field of perfumery.

SETCHU PERFUME is SETCHU’s first perfume collection, presented at Pitti Fragranze in 2025