Tagline
PICONE in everyday life
CASA PICONE is an Italian lifestyle brand that reinterprets ceramics and fabrics, which lie at the roots of Giuseppe Piccone, the creator of PICONE, in a contemporary style and presents them as items for everyday use. It debuted in 2020 under the theme “PICONE in everyday life” and offers interior goods, kitchenware, tableware, apparel, bags, and more. Naoko Takai became creative director in 2021.
Concept
The brand reinterprets in a contemporary style the ceramics and fabrics that lie at the roots of Giuseppe Piccone, the creator of PICONE, and presents items that bring the world of PICONE into everyday life. Under the theme “PICONE in everyday life,” it is developed as a lifestyle brand for the next generation.