BARROW

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Country: Italy
Founded: 2020 2020s
Category: Clothing Accessories Watches
Related brands: Clothing brands founded in the 2020s Clothing brands from Italy

Overview

BARROW is a streetwear brand originating in Barletta, Italy. Founded in 2020 by the Daddato Group (including the Daddato brothers), it primarily offers menswear, womenswear, accessories, and a kids' line. Its official statement identifies conscious design, collaboration, eclecticism, and freedom of thought as pillars of its projects. The brand is distinguished by its three-eyed smile logo and vivid graphics, and is expanding its retail and licensing operations, including watches, mainly in Europe.

Concept

Barrow embodies the spirit of a rebellious generation of digital natives, characterized by an intense desire for individuality.

BARROW characteristics

Main traits of BARROW

Streetwear: Elements of streetwear, skateboarding and hip-hop.
Decoration & playfulness: Rich decoration, colours and patterns, and playful design.
Trends & youth culture: Adoption of trends and connections to youth culture.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of BARROW relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 2 brands
Founded: 2023

Year Brand Category Description

2023

BARROW WATCHES

Sub-brand

Watches

A licensed line expanding into watches

BARROW WATCHES is a watch collection developed under the BARROW name. The brand has grante

BARROW WATCHES is a watch collection developed under the BARROW name. The brand has granted ILG a global watch license, and the initial collection was announced with a genderless design centered on case diameters of 43 mm and 48 mm and a retail price range of €169–249. The watches and replacement straps are produced and distributed under the licensing agreement, positioning the line as an official expansion into accessories.

BARROW KIDS

Sub-brand

Clothing

A line that extends the brand’s symbols for children

BARROW KIDS is an official kids’ line bearing the name of its parent brand, BARROW. It is

BARROW KIDS is an official kids’ line bearing the name of its parent brand, BARROW. It is distributed through overseas select shops and e-commerce platforms as “Barrow kids,” and offers items featuring logos and graphics, mainly T-shirts, sweatshirts, and polo shirts in children’s sizes. It is carried in multiple countries through the distribution network of its operating company, Manifatture Daddato. It is an official derivative line with a different target audience—children—and product range from those of the parent brand.

2023 Sub-brand

BARROW WATCHES

Watches

A licensed line expanding into watches

BARROW WATCHES is a watch collection developed under the BARROW name. The brand has grante