PICONE is a fashion brand founded in 1960 by Giuseppe Picone of Italy. In 1960, it opened a flagship store in Rome. Centered around a logo featuring a priest who also worked at a ceramics workshop ("Archivio"), the brand offers a wide range of products, from relaxed wear, sportswear designed with golf in mind, and town casual wear to accessories. It offers full size ranges for women and men, and a new line, "archivio," also launched from 2009 S/S.
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PICONE
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- Country
- Italy
- Category
- Related brands
Primary categories
Related categories
Overview
Related brands
Parent brands and sub-brands, ordered by founding year.
- Related brands
- 4 brands
- Founded
- 1960-2020
Year
Brand
Category
Description
1960
PICONE CLUB
Sub-brand
Clothing
An adult golf line supported by material performance
Developed as PICONE’s golfwear line, it reinterprets the brand’s refined and playful aesth
Developed as PICONE’s golfwear line, it reinterprets the brand’s refined and playful aesthetic for sporting use. With a focus on materials and functionality, the line centers on apparel with an adult sense of refinement and richness, broadly covering golf wardrobes from tops, bottoms, and outerwear to accessories. Its purpose is more clearly defined than that of STUDIO PICONE, while its functional focus is more oriented toward adults than ARCHIVIO.
1967
STUDIO PICONE
Sub-brand
Clothing
The core apparel line serving as the mainstay of women’s clothing
An adult Italian casual line that carries forward PICONE’s signature world of priest motif
An adult Italian casual line that carries forward PICONE’s signature world of priest motifs while translating it into everyday attire, primarily women’s clothing. It offers a broad range of items, from tops, outerwear, dresses, and bottoms to accessories, and serves as the main apparel line among the sister brands. While PICONE CLUB focuses on golf and CASA PICONE leans toward lifestyle goods, this line has the most extensive clothing offering.
2009
ARCHIVIO
Sub-brand
Clothing
The group’s most forward-looking golf activewear line
Taking its name from the priest motif “アルチビオ” used throughout PICONE’s history, this line
Taking its name from the priest motif “アルチビオ” used throughout PICONE’s history, this line is independently developed within the same brand group as activewear for golf. Aimed at millennials and digital natives, it centers on the fusion of fashion and sports and is available for both men and women. Compared with the womenswear of STUDIO PICONE and the adult golf wear of PICONE CLUB, it places the strongest emphasis on trend-consciousness and sportiness.
2020
CASA PICONE
Sub-brand
Lifestyle products
A lifestyle line that extends into everyday life
A lifestyle line that reinterprets ceramics and fabric—the origins of Giuseppe Piccone, wh
A lifestyle line that reinterprets ceramics and fabric—the origins of Giuseppe Piccone, who created PICONE—for contemporary living. With “PICONE in everyday life” as its theme, it spans kitchen and dining, living, apparel, and accessories. It has a distinct role from the apparel-focused STUDIO PICONE and PICONE CLUB, extending PICONE’s world into everyday life.
1960
Sub-brand
PICONE CLUB
Clothing
An adult golf line supported by material performance
Developed as PICONE’s golfwear line, it reinterprets the brand’s refined and playful aesth
Developed as PICONE’s golfwear line, it reinterprets the brand’s refined and playful aesthetic for sporting use. With a focus on materials and functionality, the line centers on apparel with an adult sense of refinement and richness, broadly covering golf wardrobes from tops, bottoms, and outerwear to accessories. Its purpose is more clearly defined than that of STUDIO PICONE, while its functional focus is more oriented toward adults than ARCHIVIO.
1967
Sub-brand
STUDIO PICONE
Clothing
The core apparel line serving as the mainstay of women’s clothing
An adult Italian casual line that carries forward PICONE’s signature world of priest motif
An adult Italian casual line that carries forward PICONE’s signature world of priest motifs while translating it into everyday attire, primarily women’s clothing. It offers a broad range of items, from tops, outerwear, dresses, and bottoms to accessories, and serves as the main apparel line among the sister brands. While PICONE CLUB focuses on golf and CASA PICONE leans toward lifestyle goods, this line has the most extensive clothing offering.
2009
Sub-brand
ARCHIVIO
Clothing
The group’s most forward-looking golf activewear line
Taking its name from the priest motif “アルチビオ” used throughout PICONE’s history, this line
Taking its name from the priest motif “アルチビオ” used throughout PICONE’s history, this line is independently developed within the same brand group as activewear for golf. Aimed at millennials and digital natives, it centers on the fusion of fashion and sports and is available for both men and women. Compared with the womenswear of STUDIO PICONE and the adult golf wear of PICONE CLUB, it places the strongest emphasis on trend-consciousness and sportiness.
2020
Sub-brand
CASA PICONE
Lifestyle products
A lifestyle line that extends into everyday life
A lifestyle line that reinterprets ceramics and fabric—the origins of Giuseppe Piccone, wh
A lifestyle line that reinterprets ceramics and fabric—the origins of Giuseppe Piccone, who created PICONE—for contemporary living. With “PICONE in everyday life” as its theme, it spans kitchen and dining, living, apparel, and accessories. It has a distinct role from the apparel-focused STUDIO PICONE and PICONE CLUB, extending PICONE’s world into everyday life.
Brands with shared characteristics
Brands that share a country of origin, founding period, category or designer.
Frequently asked questions about PICONE
Country of origin, founding year, categories and parent brands.
PICONE is from Italy.
PICONE was founded in 1960.
PICONE covers the following categories: Clothing, Bags, Accessories, Lifestyle products.