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PICONE CLUB

PICONE CLUB

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Country: Italy
Founded: 1960 1960s
Category: Clothing Bags
Related brands: Clothing brands founded in the 1960s Clothing brands from Italy

Overview

PICONE CLUB is the casual line of PICONE, founded by Giuseppe Piccone in 1960. It offers sportswear and goods with a focus on golf. In Japan, Biki Japan Co., Ltd. handles manufacturing and sales under a licensing agreement. The brand features an original priest character nicknamed “archivio” as its trademark and offers items centered on “Italian elegance casualwear with a refined, playful feel.” The story of moving its base to Rome in 1960 and opening a flagship shop is also told as part of the brand’s background.

Concept

Italian elegance casualwear with a refined, playful feel

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1960

Year Brand Category Description

1960

PICONE

Parent brand

Clothing

An adult golf line supported by material performance

Developed as PICONE’s golfwear line, it reinterprets the brand’s refined and playful aesth

Developed as PICONE’s golfwear line, it reinterprets the brand’s refined and playful aesthetic for sporting use. With a focus on materials and functionality, the line centers on apparel with an adult sense of refinement and richness, broadly covering golf wardrobes from tops, bottoms, and outerwear to accessories. Its purpose is more clearly defined than that of STUDIO PICONE, while its functional focus is more oriented toward adults than ARCHIVIO.

1960 Parent brand

PICONE

Clothing

An adult golf line supported by material performance

Developed as PICONE’s golfwear line, it reinterprets the brand’s refined and playful aesth