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STUDIO PICONE

STUDIO PICONE

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Country: Italy
Founded: 1967 1960s
Category: Clothing Bags Accessories
Related brands: Clothing brands founded in the 1960s Clothing brands from Italy

Overview

Tagline

Be colorful

STUDIO PICONE is a fashion brand officially established in Rome, Italy, in 1967 by Giuseppe Picone. Using its trademark “archivio,” the brand centers on Italian elegant casualwear and focuses primarily on womenswear. Its concept is to express a colorful world inspired by the sunshine of southern Italy, PICONE’s home, and the breeze along its coast. Collections continue to be released today.

Concept

This season’s STUDIO PICONE expresses a colorful brand world inspired by the sunshine of southern Italy, PICONE’s home, and the breeze blowing along its coast.

Recommended items include vividly colored cover-up pieces made from sheer knitwear and lightweight woven fabrics, as well as a lineup of bottoms with a stronger focus on trends than ever before.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1960

Year Brand Category Description

1960

PICONE

Parent brand

Clothing

The core apparel line serving as the mainstay of women’s clothing

An adult Italian casual line that carries forward PICONE’s signature world of priest motif

An adult Italian casual line that carries forward PICONE’s signature world of priest motifs while translating it into everyday attire, primarily women’s clothing. It offers a broad range of items, from tops, outerwear, dresses, and bottoms to accessories, and serves as the main apparel line among the sister brands. While PICONE CLUB focuses on golf and CASA PICONE leans toward lifestyle goods, this line has the most extensive clothing offering.

1960 Parent brand

PICONE

Clothing

The core apparel line serving as the mainstay of women’s clothing

An adult Italian casual line that carries forward PICONE’s signature world of priest motif