Tagline
Blue Passion.
Tramarossa is a denim brand whose jeans business was started in 1967 by Urbano Chemello in Vicenza, Veneto, northern Italy. The Chemello family passed it down to the next generation, and it is now run by Roberto, Paolo, Pierluigi, and Maria Luisa. Centered on “trama rossa” (“red thread”), which characterizes selvedge denim, the brand operates under the principles of Miglioramento continuo (“continuous improvement”) and “Il Jeans più bello del mondo.”
Concept
The most beautiful jeans in the world.