ALEXIA STAM

Baby ALEXIA is a baby and kids’ line derived from ALEXIA STAM. A 2018 announcement by the official operating company explicitly introduced it as a baby line under ALEXIA STAM, proposing coordinated parent-child outfits for the beach. It is still treated as a separate name and category in the official online store, offering swimwear and rash guards, apparel, bibs, swaddles, and pouches for babies and toddlers. In contrast to the adult-oriented main line, it clearly distinguishes its target age group and uses, and serves to let parents and children share the brand’s world.

A Wellness developed from ALEXIA STAM’s offerings centered on swimwear, expanding into yoga, training, and everyday wellness settings. On the official online store, it is presented under a distinct name and product categories, with an ongoing range that includes padded tops, leggings, pants, and dresses. In contrast to the main line, which centers on swimwear, it serves the needs of movement and functionality as everyday wear. It is a spin-off line of wellness wear for adults, distinct from the kids’ line Baby ALEXIA and the home goods category ALEXIA HOME.