Tagline
Design by Our Experiences
AS2OV is a Japanese bag brand launched in 2013 by Taichi Fujimatsu, formerly a director and designer at master-piece, and a team of designers. Its products are designed by bag designers drawing on their experience and combine basic designs with functional features, such as pockets and storage, suited to the belongings of contemporary users. The brand name derives from the initial letters of “A SHARED SENSE OF VALUE,” and its guiding principle is the desire to let more people experience high-quality products. Its wide-ranging lineup focuses on backpacks, shoulder bags, and business bags, and also includes items for outdoor activities and golf.
Concept
A SHARED SENSE OF VALUE (shared values)