Andemiu is a Japanese women's fashion brand launched in 2013. It is operated by Adastria Co., Ltd., with stores primarily in commercial facilities such as station buildings and fashion buildings. Its target audience is women aged 25–35. Positioned in the mid-moderate price range, the brand proposes practical styling suited to the lifestyles of working women.
Concept
The brand proposes a realistic lifestyle for women who embrace change and possess an independent sense of beauty.