Tagline
No Studs , No Life!!
DIAVEL is a Japan-born bag brand that launched in 2013. With studs as its signature, it offers a lineup centered on canvas tote bags, extending into small accessories such as wallets and mobile cases. In 2022, the brand was renewed and began proposing fast fashion that is simple yet incorporates trends. Its theme is “A brand for adults that is always exciting, never forgets to be playful, and values freedom. Keep a sense of play in your heart, no matter how old you are.” Its products are available through online retailers such as ZOZOTOWN.
Concept
Launched in 2013. A brand for adults that is always exciting, never forgets to be playful, and values freedom. Keep a sense of play in your heart, no matter how old you are.