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BEAMS Planets

Basic information

Country
Japan
Founded
2013

Overview

BEAMS Planets is a label under BEAMS that began in 2013 as a temporary general goods store inside Shinjuku Station in Tokyo. Its activities are centered on connecting people and things around the world, creating original products, and sharing their appeal through stories. Focused on transit locations such as airports and stations, it champions the “New Standard Kiosk” concept, bringing together bags, fashion accessories, general goods, and clothing selected from BEAMS labels, as well as books and music—both things and experiences.

Concept

A label that connects people and things around the world, continues to create original products, and carefully shares their appeal through stories.

Parent brands

  • BEAMS 1976

    A label that connects people and things around the world, delivering original products together with their stories. While BEAMS JAPAN is responsible for Japan-focused communication, BEAMS Planets expands lifestyle proposals from a perspective that spans countries and regions, developing its presence through a permanent location in Shimokitazawa and pop-ups in various places. It is characterized by curating products with attention to their backgrounds and the contexts of their makers.

    A lifestyle curation hub connecting people and things around the world