ALL DAY Walk is a Japanese women’s shoe brand launched by Achilles in 2013. In response to the Great East Japan Earthquake, it was developed in an industry-academia collaboration with the Biomechanics Laboratory of the Faculty of Health and Sports Science at Juntendo University, drawing on the firsthand experiences of employees who were unable to return home and the voices of women. With the goal of creating “pumps you can walk 20 km in,” the brand focuses on pumps that combine sneaker-like comfort with design, and also offers all-weather shoes, sneakers, boots, and other footwear. It supports working women’s everyday lives and long-distance walking in emergencies, starting with their feet.
Concept
Sneaker-like pumps you can walk 20 km in