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LIFE WALKER
Basic information
Overview
LIFE WALKER is a walking shoe series developed by Japan’s Asics Trading. The ASICS Group began selling it in March 2013. Designed as health-support shoes to help older adults maintain their health, they feature a wide-opening entry for easy on and off, a GEL-equipped sole, and a Groove Change structure. They are intended for a range of activities, including walks, everyday use, travel, and rehabilitation. The series is currently offered under WELLNESS WALKER.
Concept
Health-support shoes for healthy daily living, for those who want to enjoy exercise and gymnastics as well as going out.
Tagline
Easy to put on, easy to walk in. A walking shoe that opens wide.
Parent brands
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ASICS WALKING WELLNESS WALKER 1983
Positioned in WELLNESS WALKER’s CARE/ACTION category, it features a design that slips on easily and helps reduce tripping, supporting ease of putting on and taking off and safer walking. Officially, it is positioned as a walking-support shoe designed for older adults and is also presented for rehabilitation and for people seeking to improve the quality of their everyday walking. Unlike KNEESUP’s focus on knees and HADASHIWALKER’s emphasis on lightness, it serves a practical role that supports everyday activities.
A daily-living support line focused on ease of putting on and taking off and fall prevention.