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adidas Neo

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Country
Germany
Founded
2008 2000s

No longer active

Category
Clothing Footwear
Related brands
Clothing brands founded in the 2000s Clothing brands from Germany

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Overview

Tagline

Live Your Style
adidas NEO was a casualwear label for young people developed by German sporting goods company adidas. Its predecessor, adidas Style Essentials, was introduced in 2008, and from the Spring/Summer 2011 season it was marketed under the name NEO LABEL. Aimed primarily at 14–19-year-olds, it sold apparel, shoes, and accessories at affordable prices, with an approach that incorporated sporting heritage into fashion for young people. It was marketed as a sub-brand of adidas Sport Style and was later discontinued.

Concept

NEO brings the heritage of sport and translates that to fashion at an accessible price point for teen consumers.

Related brands

Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
1949
1949 Parent brand
adidas
Footwear

A former sub-label focused on casualwear for younger consumers

A label established by adidas to develop sports casualwear for younger consumers, particul

A label established by adidas to develop sports casualwear for younger consumers, particularly teenagers. It brought sports heritage into everyday fashion, offering shoes, apparel, and accessories to young consumers. Unlike Performance, which centers on athletic performance, and Originals, which offers classic archive styles for a broad range of ages, it is positioned as a former sub-label focused on the lifestyles and clothing needs of younger consumers.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Clothingbrands fromGermanyfounded in2008

alife & kickin Germany Founded in 2008 Clothing In common Clothingbrands fromGermanyfounded in2008

Brands from Germany founded in 2008

adidas TERREX Germany Founded in 2008 Footwear In common Brands from Germany founded in 2008

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Country of origin, founding year, categories and parent brands.

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Features and values

Tradition

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Brands from Germany Brands founded in 2008 Brands founded in the 2000s Brands from Germany founded in 2008 Brands from Germany founded in the 2000s Clothing brands Clothing brands from Germany Clothing brands founded in the 2000s