Otto is a fashion and lifestyle retail brand whose roots lie in a mail-order business started by Werner Otto in Hamburg, Germany, in 1949. Initially, the business sold shoes through catalogs, later expanding its range to include clothing and household goods. Today, it offers a wide range of products, primarily through online sales. In Japan, it operated a mail-order business focused mainly on women’s clothing from 1986 and had several fashion lines.
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Otto
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- Country
- Germany
- Category
- Related brands
Primary categories
Related categories
Overview
Related brands
Parent brands and sub-brands, ordered by founding year.
- Related brands
- 4 brands
- Founded
- 2013-2019
Year
Brand
Category
Description
2013
Otto FABIA for work style
Sub-brand
Clothing
A line focused on workwear for working women
This is a line that repositioned the workwear brand FABIA in 2019 under Otto’s master bran
This is a line that repositioned the workwear brand FABIA in 2019 under Otto’s master brand strategy. Centered on workwear, it offered everything from casual clothing suited to everyday use to suits, serving as the brand for workplace attire. Within the brand family, it had a distinct role from the elegant Otto COLLECTION for adult women and Otto pittock style, which also offered lifestyle goods.
2019
Otto COLLECTION
Sub-brand
Clothing
Otto’s core fashion line for adult women
Established in the 2019 brand refresh by integrating and reorganizing the former “Otto” an
Established in the 2019 brand refresh by integrating and reorganizing the former “Otto” and “Otto Madame,” this is Otto’s core line. It is positioned to offer elegant, feminine styles for adult women, with a different target audience and range of occasions from the casual “Otto pittock style,” rooted in Portland’s lifestyle, and “Otto FABIA for work style,” aimed at working women.
2019
Otto pittock style
Sub-brand
Clothing
A line focused on casual styles for adults and lifestyle goods
A lifestyle line launched by Otto Japan in 2019 and positioned within the Otto brand famil
A lifestyle line launched by Otto Japan in 2019 and positioned within the Otto brand family. Inspired by life and fashion in Portland, it offered apparel as well as lifestyle goods, and presented an effortless casual style for adults. It served the everyday and lifestyle segment, distinct from “Otto COLLECTION,” which centers on elegant attire, and “Otto FABIA for work style,” which focuses on workwear.
2019
Otto with
Sub-brand
Clothing
A line complementing the range of outfits for mature women’s outings
A women’s line within the Otto brand family, launched alongside the brand’s renewal in 201
A women’s line within the Otto brand family, launched alongside the brand’s renewal in 2019. It offered a wardrobe shaped by refinement and glamour for mature women with a style of their own. Separate from the core Otto COLLECTION, which reorganized the former “Otto” and “Otto Madame” lines, it was positioned to complement the range with high-quality outfits suitable for outings.
2013
Sub-brand
Otto FABIA for work style
Clothing
A line focused on workwear for working women
This is a line that repositioned the workwear brand FABIA in 2019 under Otto’s master bran
This is a line that repositioned the workwear brand FABIA in 2019 under Otto’s master brand strategy. Centered on workwear, it offered everything from casual clothing suited to everyday use to suits, serving as the brand for workplace attire. Within the brand family, it had a distinct role from the elegant Otto COLLECTION for adult women and Otto pittock style, which also offered lifestyle goods.
2019
Sub-brand
Otto COLLECTION
Clothing
Otto’s core fashion line for adult women
Established in the 2019 brand refresh by integrating and reorganizing the former “Otto” an
Established in the 2019 brand refresh by integrating and reorganizing the former “Otto” and “Otto Madame,” this is Otto’s core line. It is positioned to offer elegant, feminine styles for adult women, with a different target audience and range of occasions from the casual “Otto pittock style,” rooted in Portland’s lifestyle, and “Otto FABIA for work style,” aimed at working women.
2019
Sub-brand
Otto pittock style
Clothing
A line focused on casual styles for adults and lifestyle goods
A lifestyle line launched by Otto Japan in 2019 and positioned within the Otto brand famil
A lifestyle line launched by Otto Japan in 2019 and positioned within the Otto brand family. Inspired by life and fashion in Portland, it offered apparel as well as lifestyle goods, and presented an effortless casual style for adults. It served the everyday and lifestyle segment, distinct from “Otto COLLECTION,” which centers on elegant attire, and “Otto FABIA for work style,” which focuses on workwear.
2019
Sub-brand
Otto with
Clothing
A line complementing the range of outfits for mature women’s outings
A women’s line within the Otto brand family, launched alongside the brand’s renewal in 201
A women’s line within the Otto brand family, launched alongside the brand’s renewal in 2019. It offered a wardrobe shaped by refinement and glamour for mature women with a style of their own. Separate from the core Otto COLLECTION, which reorganized the former “Otto” and “Otto Madame” lines, it was positioned to complement the range with high-quality outfits suitable for outings.
Brands with shared characteristics
Brands that share a country of origin, founding period, category or designer.
Frequently asked questions about Otto
Country of origin, founding year, categories and parent brands.
Otto is from Germany.
Otto was founded in 1949.
Otto covers the following categories: Clothing, Accessories.