Otto FABIA for work style

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Overview

Tagline

Make every day brighter and more comfortable for working women
Otto FABIA for work style is a Japan-born women's fashion brand developed by Otto Japan. Its predecessor, FABIA, was established in 2013 and focused on workwear for working women, offering everything from casual wear to suits and fashion accessories. In 2019, it was relaunched as Otto FABIA for work style as part of a restructuring of Otto's brand portfolio. The brand targets women seeking comfort and style in workwear. Its officially stated concept is “smart, feminine designs suited to work, with a touch of trendiness.” Products under the FABIA name are still available through Northmall's official online store.

Concept

Smart, feminine designs suited to work, with a touch of trendiness

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1 brands
Founded
1949
1949 Parent brand
Otto
Clothing

A line focused on workwear for working women

This is a line that repositioned the workwear brand FABIA in 2019 under Otto’s master bran

This is a line that repositioned the workwear brand FABIA in 2019 under Otto’s master brand strategy. Centered on workwear, it offered everything from casual clothing suited to everyday use to suits, serving as the brand for workplace attire. Within the brand family, it had a distinct role from the elegant Otto COLLECTION for adult women and Otto pittock style, which also offered lifestyle goods.

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