szu
/
Fashion brands
/
Otto COLLECTION

Otto COLLECTION

X Threads

Link copied

Could not copy. Select and copy the link below.

Link to share

Country: Japan
Founded: 2019 2010s
No longer active
Category: Clothing
Related brands: Clothing brands founded in the 2010s Clothing brands from Japan

Overview

Tagline

Elegant attire that brings out the charm of mature women

Otto Collection was a women’s fashion line launched by Otto Japan in 2019 after refreshing “Otto” and “Otto Madame.” Targeting mature women, it offered apparel and fashion goods under the concept of “an elegant feminine style focused on quality.” Formerly known as Otto Japan, the company changed its name to North Mall in 2020, and the brand is not listed among the company’s current brands.

Concept

An elegant feminine style focused on quality

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1949

Year Brand Category Description

1949

Otto

Parent brand

Clothing

Otto’s core fashion line for adult women

Established in the 2019 brand refresh by integrating and reorganizing the former “Otto” an

Established in the 2019 brand refresh by integrating and reorganizing the former “Otto” and “Otto Madame,” this is Otto’s core line. It is positioned to offer elegant, feminine styles for adult women, with a different target audience and range of occasions from the casual “Otto pittock style,” rooted in Portland’s lifestyle, and “Otto FABIA for work style,” aimed at working women.

1949 Parent brand

Otto

Clothing

Otto’s core fashion line for adult women

Established in the 2019 brand refresh by integrating and reorganizing the former “Otto” an