Tagline
adidas by Stella McCartney clothes and shoes combine innovative fashion with performance sportswear.
adidas by Stella McCartney is a women’s performance line launched through a collaboration between British designer Stella McCartney and adidas. It began in 2004 and covers sports including running, training, yoga, and swimming through apparel, footwear, and accessories. Combining adidas technology with Stella’s design, it is guided by the principle of promoting sustainable materials and production technologies, including vegan and recycled materials. Its main sales channels are Stella McCartney and adidas directly operated stores, as well as international retail networks.
Concept
Designed for the body, mind and planet, and is committed to using more sustainable and innovative methods and materials.