Stella McCartney

Stella McCartney Eyewear is a collection of eyewear (sunglasses and eyeglasses) bearing the brand name. It signed a licensing agreement with Luxottica in 2008 and released its first sunglasses collection in 2009. The eyewear is designed, produced, and distributed under the licensing agreement, and serves to expand the brand’s accessories offering.

adidas by Stella McCartney is a long-term collaboration and co-brand launched jointly by adidas and Stella McCartney in 2005, focused primarily on high-performance sportswear for women, including running, yoga, tennis, and swimwear. It is positioned as a joint project combining adidas performance technology and distribution with Stella McCartney’s sustainable materials and design, with distribution channels and product categories clearly differentiated from the main line.

Stella McCartney Lingerie was introduced in 2008 as a lingerie line bearing the brand name and was initially developed under a license with New Zealand company Bendon. In 2012, a supplementary line under the name “Stella,” described as more everyday and accessible, was introduced. Bendon’s license relating to Stella McCartney ended on June 30, 2018, and Bendon’s development of the line under that license has ended.

Stella McCartney Kids is a childrenswear line officially launched by the brand in 2010, serving infants through age 12. While carrying forward the parent brand’s policies of avoiding animal-derived materials and prioritizing sustainable materials, it offers a kids’ wardrobe made with organic cotton and materials selected with durability in mind. Sales take place through directly operated stores and its own e-commerce site, as well as wholesale to department stores and select shops. It is a line clearly differentiated from the parent brand’s ready-to-wear in terms of target audience and product design.