COS

Country

United Kingdom

Founded

2007

Category

Clothing / Bags / Accessories / Footwear / Fragrance / Lifestyle products

COS is an H&M Group fashion brand that opened its first store in London, UK, in 2007. Its collection name derives from Collection of Style, and it offers ready-to-wear and accessories for women, men, and children. Officially centered on “exceptional quality and lasting design,” it proposes wardrobes that incorporate modern culture and urban sensibilities, combining traditional craftsmanship with cutting-edge techniques. Design director Karin Gustafsson leads the brand’s design direction.

Exceptional quality and lasting design

style over fashion

• H&M 1947

  COS is a separate brand launched by the H&M Group in 2007, and its name is an abbreviation of “Collection Of Style.” In March 2007, it opened a flagship store on Regent Street in London, and has since developed its own store network and e-commerce operations. Organizationally, it operates as an independent brand, separate from H&M’s main line. As a contemporary brand focused on minimalist, structured design, materials, and tailoring, it plays a role in expanding the group’s portfolio.

  The group’s contemporary brand