FitFlop

Basic information

Country
United Kingdom
Founded
2007
Category
Footwear

Overview

FitFlop is a footwear brand founded in the UK in 2007 by entrepreneur Marcia Kilgore. Its work centers on research and design based on biomechanics, with a broad range spanning sandals, shoes, sneakers, and boots. Using proprietary cushioning and midsole technologies that take foot alignment and natural movement into account, the brand makes footwear aimed at balancing everyday comfort and support.

Concept

We are scientists and we are engineers, with a passion for creating beautiful, smart products that help our wearers feel energised every day.

Tagline

Advanced Technology. Outrageous Comfort. Gorgeous Design. You’re Going To LOVE Them.