Mou

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Country: United Kingdom
Founded: 2002 2000s
Category: Footwear Bags Accessories Wallets
Related brands: Footwear brands founded in the 2000s Footwear brands from United Kingdom

Overview

Tagline

inspired by the wilds of nature and a spirit of adventure

Mou is a footwear and accessories brand founded in London in 2002 by Shelley Tichborne. Its work is centered on artisan handcraft using high-quality natural fibers, alongside a careful selection of leather sourced ethically and sustainably. The brand values the natural beauty, softness, and durability of its materials. Its name means “soft to the touch” in French, and its design philosophy also draws inspiration from the concept of Wabi Sabi.

Concept

We also take inspiration from the Japanese concept of Wabi Sabi, seeing beauty in imperfection, appreciating simplicity and accepting the transient nature of all things.

Mou characteristics

Main traits of Mou

Trends & youth culture: Adoption of trends and connections to youth culture.
Outdoor & functional: Outdoor influences and functionality suited to weather and ease of movement.
Decoration & playfulness: Rich decoration, colours and patterns, and playful design.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Mou relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.