inov-8

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Country: United Kingdom
Founded: 2003 2000s
Category: Footwear Clothing Eyewear
Related brands: Footwear brands founded in the 2000s Footwear brands from United Kingdom

Overview

Tagline

Ambition in Motion

inov-8 is a British sports brand founded in 2003 by Wayne Edy in the Lake District in northwest England. It offers footwear, apparel, and gear focused on running, hiking, and the gym. Guided by the motto “Ambition in Motion,” its core principles include a design philosophy that emphasizes balance with nature and the pursuit of “flow.” It continues to develop products from its base in the Lake District.

Concept

We strive to empower the world's physical and mental fitness through more fulfilling sporting experiences.

inov-8 characteristics

Main traits of inov-8

Outdoor & functional: Outdoor influences and functionality suited to weather and ease of movement.
Sporty & sportswear: Sportswear and styles inspired by physical activity.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of inov-8 relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.