Superdry

Superdry Performance Sport is a derivative line forming Superdry’s activewear segment, described in the 2021 annual report as a collection supplying technical apparel. It covers four areas: Run, Train, Snow, and Flex. Separate from the everyday casual line, it extends the brand’s sports offering around athletic performance and functional materials. Distinct from CODE, it is positioned as a function-focused line.

Superdry X is a derivative line within Superdry that strongly emphasizes street expression for younger audiences and experimentation. In its 2020 and 2021 annual reports, it is presented as a cultural style crossover for the next generation or as gender-neutral street style. Distinct from the core of Original & Vintage and the more refined direction of Studios, it serves to test new visual expressions for the brand.

Superdry CODE is a derived line covering Superdry’s sports segment. In its 2021 annual report, it is described as style-led, trend-focused sports lifestyle wear. Aimed at a younger audience, it features graphics and logos, with a role distinct from the function-focused Performance Sport. Alongside Studios and X, it is one of the brand’s internal lines, positioned to expand everyday sports casualwear.

Superdry Studios is a line within Superdry’s brand portfolio that foregrounds high-quality materials and pared-back design. Superdry’s 2021 annual report positioned it as a premium collection aimed at the post-graduate generation and culturally oriented consumers. Unlike the core Original & Vintage line, it takes a more minimalist and sustainable direction, serving as a more everyday-wear-oriented option than CODE or Performance Sport.