Tagline
Designed to encourage, inspire and motivate.
Superdry’s Performance Sport is one of the brand’s collections, specializing in technical apparel designed to address challenges in activity areas such as running, training, snow and flex. The annual report describes it as designed to meet consumer needs and exceed expectations under the guiding phrase “Designed to encourage, inspire and motivate.” Superdry is a British brand co-founded by Julian Dunkerton in 2003.
Concept
Engineered to optimise every workout, Performance Sport fuses technical standards with stand-out style. Innovation is at the core of the collection with high-tech fabrics that are lightweight, moisture-wicking, breathable and seamless.