Superdry Studios is a premium collection within British brand Superdry, launched in 2003 by Julian Dunkerton and James Holder. It adds a rock & roll edge to an elegant, understated style and presents conscious choices without compromising on style for the post-graduate generation and culture-oriented customers. Its direction combines Japanese attention to detail, British individuality, and American relaxed style.
Concept
Superdry Studios is a premium collection of understated style with a rock & roll edge, appealing to the graduate and cultured fashion follower. Studios offers conscious choices without compromising on style. Studios blends Japanese attention to detail, British idiosyncratic charm and American relaxed style.