Tagline
A distinct lens on the city’s culture of style.
AARON ESH is a ready-to-wear brand based in London, UK. Launched in 2022 as an eponymous menswear line by a Central Saint Martins alumnus, it aims to infuse the execution of Savile Row tailoring with the spirit of British subculture. Its initial guiding principle is to bring together established conventions and the rebellious spirit of youth culture, tailoring clothes for a generation with a sense of being somewhere in between. In practice, the line is presented as genderless.
Concept
with the aim of infusing the execution of Savile Row tailoring with the spirit of British subculture.