Fashion brands — country: United Kingdom · founded: 2022

A distinct lens on the city’s culture of style.

Clothing should be a source of joy.

Every stitch, a story

The future of fashion is nostalgic, gender-fluid, inclusive and diverse.

The New Standard of Modern Streetwear

Adaptability, function and color.

Getting Into Nature

Gentle Fullness is an expansion of the Story mfg. universe that explores design from a slightly different angle to create new worlds.

Invicta’s inaugural logo, signature color palette and original textiles revisited with a contemporary twist.

Inspired by the great outdoors; aims to 'spark joy' and encourage customers to experiment with bolder design choices.

take you from the studio to the hills

Give it your all today

Olly Shinder launched his eponymous menswear label after completing a BA at Central Saint Martins in London in 2022. Reinterpreting the conventions of classic menswear through a queer perspective, the label examines and subverts hypermasculine dress codes, with workwear and utilitarian aesthetics at its core. After the Dover Street Market Paris incubator, Shinder has also presented collections at Fashion East.

R.T.S. is a collection of items naturally and slowly dyed with fruits, roots, bark, leaves and microorganisms. It’s a pared down version of our mainline collection, exclusive to us.

The Heritage, Legacy and Trend collections were designed for an active, dynamic audience that pays attention to visual appeal and details.

worn where its warm