Tagline
The future of fashion is nostalgic, gender-fluid, inclusive and diverse.
Basic Pleasure Mode is a British fashion brand founded in London in 2022. Holly Bullivant-Cave serves as co-founder and creative director, and the brand offers apparel and accessories. Drawing inspiration from underground subcultures, music, and magazines from the early 2000s, it centers its expression on a combination of nostalgia, modernity, and ethereality. It advocates gender-fluid and inclusive fashion and puts forward the idea of “a blank canvas for resetting factory settings.”
Concept
Basic Pleasure Mode is a blank canvas, to reset our factory settings.