Tagline
Give it your all today
OVER OVER is an activewear brand that debuted in 2022. Centered on sports tops and shorts, sweatshirts, lounge pants, and other items, it brings together functionality and contemporary creative expression while immersing itself in urban culture and finding meaning in music, movement, and the repetitions of everyday life. Its slogan is “Give it your all today,” and its guiding idea is that “design can inspire the desire to wear,” as it pursues design that motivates people to wear its pieces.
Concept
Design can inspire the desire to wear.