Tagline
worn where its warm
ETTA is a British womenswear brand founded in London in 2022 by Milly Tucker. It began in response to the difficulty of finding clothes online that combine beauty, quality, and affordability, and offers dresses, tops, skirts, bottoms, playsuits, and more. Drawing inspiration from travel, lifestyles in different places, architecture, and color, the brand prioritizes comfort when worn. Its collections include pieces that evoke summers in the South of France and feature flowing silhouettes.
Concept
Elegance should never come at the expense of comfort.