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Superdry CODE

Superdry CODE

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Country: United Kingdom
Category: Clothing
Related brands: Clothing brands from United Kingdom

Overview

Superdry Code is a sports lifestyle line developed as a sub-collection of Superdry. It embraces a style-led, trend-driven approach and the principle of being “designed by young people, for young people.” Its features include a bold graphic language, original designs, and signature designs that reinterpret classic sports logos in a contemporary way. Superdry traces its roots to Cult Clothing, founded by Julian Dunkerton in Cheltenham in 1985. In 2003, Julian Dunkerton and James Holder jointly launched Superdry.

Concept

Superdry Code is a collection that stands for style led, trend driven sports lifestyle apparel. Designed by the youth, for the youth.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2003

Year Brand Category Description

2003

Superdry

Parent brand

Clothing

A line that extends Superdry’s sports offering for younger consumers

Superdry CODE is a derived line covering Superdry’s sports segment. In its 2021 annual rep

Superdry CODE is a derived line covering Superdry’s sports segment. In its 2021 annual report, it is described as style-led, trend-focused sports lifestyle wear. Aimed at a younger audience, it features graphics and logos, with a role distinct from the function-focused Performance Sport. Alongside Studios and X, it is one of the brand’s internal lines, positioned to expand everyday sports casualwear.

2003 Parent brand

Superdry

Clothing

A line that extends Superdry’s sports offering for younger consumers

Superdry CODE is a derived line covering Superdry’s sports segment. In its 2021 annual rep