Tagline
Stella McCartney Kids shines with playfulness, prints and planet-friendly materials – offering a consciously crafted wardrobe for the next generation of eco-warriors.
Stella McCartney Kids is a childrenswear line created by British designer Stella McCartney. Launched in London in 2010, it offers clothing, outerwear, swimwear, activewear, vegan shoes and bags for babies and children. In line with the brand’s policies, product development is centered on organic and recycled materials and the use of no animal-derived materials. The line is sold internationally through its own stores, online, and select shops.
Concept
Consciously crafted children's wardrobe using cruelty-free, organic and recycled materials to inspire eco-consciousness in the next generation.