Tagline
keeping it weird since 2001
Lazy Oaf is an independent fashion brand founded by Gemma Shiel in 2001 in a garage in North London. Starting with hand-printed T-shirts, it now offers men’s and women’s streetwear and lifestyle items from its flagship store in Soho, London. Its graphic style is centered on hand-drawn illustrations and bold color, and the brand emphasizes creativity, collaboration, and community.
Concept
We aren’t here just to make clothes, we are here to support and reflect our culture, use our platform for the stuff we care about, and do the right things for us and our community.