Butterfly by Matthew Williamson was launched in 2004 by British designer Matthew Williamson as a diffusion line for British department store Debenhams. As part of Designers at Debenhams, it offered womenswear alongside accessories, jewellery, swimwear, childrenswear, homeware and occasionwear at affordable price points. The line, which adapted Williamson’s colourful prints and decorative style for everyday wear, was sold over multiple seasons.
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Butterfly by Matthew Williamson
- Country
- United Kingdom
- Category
Primary categories
Related categories
Overview
Related brands
Parent brands and sub-brands, ordered by founding year.
- Related brands
- 1 brands
- Founded
- 1997
Year
Brand
Category
Description
1997
Matthew Williamson
Parent brand
Clothing
A more everyday, broadly accessible fashion line
Butterfly by Matthew Williamson was a diffusion line under Matthew Williamson’s name, deve
Butterfly by Matthew Williamson was a diffusion line under Matthew Williamson’s name, developed for the British department store Debenhams. It translated the designer’s signature vivid prints and decorative style into accessories, party dresses, everyday items, and more, and was offered through department-store programs such as Designers at Debenhams at more accessible price points and through distribution channels distinct from the main line.
1997
Parent brand
Matthew Williamson
Clothing
A more everyday, broadly accessible fashion line
Butterfly by Matthew Williamson was a diffusion line under Matthew Williamson’s name, deve
Butterfly by Matthew Williamson was a diffusion line under Matthew Williamson’s name, developed for the British department store Debenhams. It translated the designer’s signature vivid prints and decorative style into accessories, party dresses, everyday items, and more, and was offered through department-store programs such as Designers at Debenhams at more accessible price points and through distribution channels distinct from the main line.
Brands with shared characteristics
Brands that share a country of origin, founding period, category or designer.
Clothing brands from United Kingdom founded in 2004
Brands from United Kingdom founded in 2004
Frequently asked questions about Butterfly by Matthew Williamson
Country of origin, founding year, categories and parent brands.
Butterfly by Matthew Williamson is from United Kingdom.
Butterfly by Matthew Williamson was founded in 2004.
Butterfly by Matthew Williamson covers the following categories: Clothing, Accessories, Lifestyle products.
Butterfly by Matthew Williamson is a sub-brand of Matthew Williamson.