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adidas Originals

Basic information

Country
Germany
Founded
2001

Overview

adidas Originals is a lifestyle sub-brand established in 2001, built on the archives of adidas, a sports brand originating in Germany. With the Trefoil logo, introduced in 1972, as its symbol, it reinterprets classic sportswear and sneakers for the present day and offers footwear, apparel, and accessories worldwide. Its lineup, which includes staples such as Superstar, Samba, and Gazelle, is continually updated.

Concept

With the adidas archive at its foundation, adidas Originals continues to evolve the brand’s legacy through its commitment to product innovation.

Parent brands

  • adidas 1949

    adidas Originals is adidas’s heritage/lifestyle line, which uses the Trefoil logo and primarily handles the reissue and re-release of classic archive-derived silhouettes such as Stan Smith, Superstar, Gazelle, and Samba. Following the reorganization of the brand structure around 1997, it was positioned as the line consolidating the Trefoil across heritage products, clearly differentiated from Performance, which is competition-oriented, and designer collaboration lines such as Y-3. Within the group, Originals plays a central role in reinterpreting the archive through collaborations.

    A lifestyle line focused on heritage