adidas Performance

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Overview

adidas Performance is the sports performance brand line developed by adidas, which originated in Germany. The adidas brand itself was registered by its founder, Adi Dassler, in 1949. Officially, Performance is described as a product area for athletes, “born from sport and worn for sport.” It offers technical footwear, apparel, accessories, and gear for sports such as football, training, running, and outdoor activities. adidas’s overall purpose is to “change lives through the power of sport,” with a focus on improving athletes’ performance.

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1 brands
Founded
1949
1949 Parent brand
adidas
Footwear

Core sports category supporting competitive performance

Within adidas’s sporting goods, this is the core area for competition and training. Its sh

Within adidas’s sporting goods, this is the core area for competition and training. Its shoes, apparel, and equipment are designed for use in sporting environments and tailored to the demands of each sport. It covers a wide range of sports, including football, running, and training, and its products use the three-bar logo to indicate their sporting function. Its purpose differs from Originals, which focuses on everyday wear and reissues of archive designs, and Sportswear, which extends sports-inspired styles into casual clothing; this product range represents adidas’s sporting side by supporting athletes in competition.

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Activities and occasions

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