szu
/
Fashion brands
/
adidas SLVR

adidas SLVR

X Threads

Link copied

Could not copy. Select and copy the link below.

Link to share

Country: Germany
Founded: 2009 2000s
No longer active
Category: Clothing Accessories Footwear
Related brands: Clothing brands founded in the 2000s Clothing brands from Germany

Overview

Tagline

Simply Perfect

adidas SLVR was a fashion-oriented sportswear label launched in 2009 by German company adidas. It ended after the Fall/Winter 2013–14 collection. As a label under adidas Sport Style, it offered men’s and women’s clothing, footwear, and accessories. adidas described its aim as creating sportswear with a refined, classic yet fresh quality that could be worn beyond a single season. Alexander Schaper was responsible for SLVR’s concept and design.

Concept

Sophisticated, classic, yet fresh and confident sportswear that lasts longer than one season.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1949

Year Brand Category Description

1949

adidas

Parent brand

Footwear

A former line focused on refined sportswear for urban life

A fashion-oriented sportswear label launched by adidas in 2009. As part of Sport Style at

A fashion-oriented sportswear label launched by adidas in 2009. As part of Sport Style at the time, it offered clothing, footwear, and accessories for everyday urban life rather than athletic competition. It broadened the contexts in which sportswear was worn from a different direction than Performance, which centered on athletic function, and Originals, which drew on sports archives. The line ended after the Fall/Winter 2013 collection and did not continue from Spring/Summer 2014 onward. In adidas’s current lineup, it represents a past fashion-oriented label.

1949 Parent brand

adidas

Footwear

A former line focused on refined sportswear for urban life

A fashion-oriented sportswear label launched by adidas in 2009. As part of Sport Style at